Sir Paul announced today that his fall US Tour will be sponsored by Lexus:
"I'm very pleased to partner with Lexus because I think there is a natural fit. Lexus and I share the same philosophy and approach to creating the best work possible -- me with my music and art and Lexus with the vehicles they create. I'm looking forward to a fun and rewarding experience for all."
Bob Carter, group vice president and general manager for Lexus, added:
"We are excited to present such a highly anticipated event to McCartney fans. Paul McCartney is a musical icon who continues to grow and thrive not only as a musician but as an overall creative artist and philanthropist."
As an advocate for environmental causes, Sir Paul has taken an interest in the Lexus RX 400h, the world's first luxury hybrid SUV. The luxury vehicle is also super low emission vehicle with a high fuel economy rating. In addition, vehicle boasts a V6 engine that delivers V8-like performance.
Sir Paul and Lexus are in the process of developing several combined marketing initiatives including a special compilation CD.
(kindly submitted by PLUGGED correspondent Joan M. Hopkins)
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