Last week, Driving Rain opened at No. 26 on the Billboard chart with 66,000 copies sold. This week it has tumbled to No. 65. Industry executives explain that these days the market is driven by pre-teens
who load up on pop fluff, or by teenagers who focus on alternative rock who can be easily reached via MTV and youth-oriented publications. Andy Allen, president of Alternative Distribution Alliance, an AOL Time Warner Inc.-owned music distributor states that it is more difficult to market music to the adult audience: "Projects that are targeted towards adults don't have that slammin' movie-opening first week that some of the teen records have, but they do sell for a long period of time.''
What is key now is spreading the word via the radio, magazine articles, television appearances and other event-oriented promotions. Sir Paul will spend the rest of 2001 focus on the European promotion of his new album. Although he has nothing scheduled in the United States for the rest of the year, his Freedom charity single is receiving solid support from American radio stations.
(kindly submitted by PLUGGED correspondent Joan M. Hopkins)
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