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2001-Aug-25: More on the Hard Day's Night Hotel

On a future trip to Liverpool, you may be able to spend the night in an hotel room with a Paul McCartney theme.  As reported here in Beatletext News all those years ago (back on March 13, 1977) plans were being made by Cavern Cities Tours Ltd to construct a Beatle themed Hard Day's Night Hotel in the heart of the city of Liverpool.  It was announced today by Bill Heckle, chairman of Cavern City Tours, that: "All the funding is now in place and we are delighted to have been given the go-ahead for the project.  Full planning permission and listed building consent has been granted and work should start almost immediately."  The work will take at least one year to complete.

The Hard Day's Night Hotel is the concept of Cavern Cities Tours Ltd and has been designed by Liverpool trained architect John Tweedie.  The pounds 8m hotel has been awarded a European Regional Development Fund grant of pounds 2.3m through the Merseyside Objective One program.

The developers say the hotel will be lavish, but the decor will be tasteful. Each of the hotel's 120 rooms will be designed around a different theme beginning with the first meeting of Paul McCartney and John Lennon in Woolton. Twin rooms are expected to start at around pounds 60 per night.   The hotel will be connected at basement level to the famous Cavern Club.

According to the hotel's marketing director Steve McGriskin: " The opportunities for promoting, advertising and marketing are almost limitless. The Beatles are a world class brand and the knowledge of the product is universally recognizable. The Beatles are synonymous with the city of Liverpool and the Cavern Club.  "

Liverpool Council Leader Mike Storey added: "This themed hotel will add to the city's status throughout the world.  It will bring extra jobs for Liverpool, substantial investment and attract even more tourists."

(kindly submitted by PLUGGED correspondent Joan M. Hopkins)


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