Sir Paul has announced that he will refuse to appear as a guest on Chris Evans' Virgin Breakfast Show on May 11 unless he is assured that there will be no mention of McDonald's on the broadcast that day. Sir Paul had agreed to appear on the show six weeks ago, long before he knew about the McDonald's sponsorship which began this week. According to Geoff Baker:
"It doesn't take a genius to work out that McCartney and McDonald's don't mix. We don't sleep with the enemy so we're certainly not going to wake up with them on a breakfast show. Everyone knows Paul's views on this and it's ridiculous to think he'd go on in these circumstances."
Virgin claims they will not withdraw the advertisements: "Paul and the Beatles music feature regularly on Virgin Radio. We'd love him to appear on the station. While we respect his views, as a commercial station we have a commitment and loyalties to our sponsors."
(kindly submitted by PLUGGED correspondent Joan M. Hopkins)
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