On July 14, Heather Mills McCartney applied to the United States Patent and Trade Mark Office to register both her married name and her maiden name as a trademark. If a trademark is granted, Heather will be able to use her name to promote everything from cosmetics to artificial limbs in the United States.
In the U.K. her name is used by the British company, Dorset Orthopedic on the Heather Mills McCartney Cosmesis range of artificial limbs with 25 different flesh tone covers that fit over existing prosthetics. Heather has long campaigned to make natural-looking false limbs more widely available. According to her spokeswoman, Heather has "already has the deal set up with Dorset Orthopedic and recently it was decided to offer the limbs to people who are unable to travel to Dorset to have them fitted." Heather does not make any money from the sale of these limbs. In fact, Dorset Orthopedic makes a charitable donation from the sales of these items.
When Heather applied for her U.S. trademark, she included a line of beauty products on her application. Her spokeswoman told the Daily Mirror:
"When she filed the application she was advised to put in anything else she might be interested in the future, like perfume and cosmetics, but she has no immediate plans to do that."
Heather has not sought to trademark her name in the UK
(kindly submitted by PLUGGED correspondent Joan M. Hopkins)
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