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2001-Apr-09: Stella Gets Her Own Label

Stella McCartney announced today that she is leaving France's fashion house of Chloé to launch her own designer label.  She has signed an agreement with the Italian Gucci Group to develop a new Stella McCartney label focused on the production of luxury women's ready-to-wear clothing and accessories.  The partnership will involve the creation of a new business, jointly owned by Stella McCartney and Gucci and operated as an independent company under the Gucci umbrella.   The new business is expected to open Stella McCartney boutiques in all the major fashion capitals of the world.  Stella McCartney will serve as the artistic director of the new company, with "full creative control and autonomy".

Stella has issued a statement saying:

"I am incredibly excited about the decision to launch my own label. In the
Gucci group I have found a partner with the skills necessary to make this
business a success."

(kindly submitted by PLUGGED correspondent Joan M. Hopkins)


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