It's official! EMI announced today that on November 13th (the release date of 1) the Beatles will launch their first official website. A year in the making, the project combines ideas contributed by Sir Paul McCartney, George Harrison, Ringo Starr and Yoko Ono with the unique resources of the Beatles' recording companies - Parlophone, EMI and Apple. The end result is a site filled with films and archive materials supporting the 27 chart-topping tracks featured on the 79-minute CD.
Beatles' spokesman, Geoff Baker, has dubbed the site Dot-Com Together:
"The Beatles are back at Abbey Road - in cyber space. The Beatles are pioneering new ground for the launch of a new album. Nobody has ever done anything on this scale before. "
And what will we see? EMI has offered a few hints: a film of the band's famed final live performance singing "Get Back" from the rooftop of Apple headquarters; an "I Wanna Hold Your Hand" page providing a virtual tour of Studio 2 at the Abbey Road studios; a "Help" area of the site that promises to turn us into virtual Beatles; and a "Day Tripper" page containing visuals of the Beatles as seen through special effect glasses.
In all, the site will feature 24 original promotional films, single sleeves from around the world and charts from the early 1960s.
Jeremy Neech, project manager for the song sites reports that the Beatles are thrilled with the results:
"They loved it. They are all Internet-savvy and like what we have done. Paul suggested taking sound from the Abbey Road archives of them talking whilst they were recording. Ringo recommended a Los Angeles designer. George loved the Day Tripper stuff ... We went over to New York and showed Yoko Ono what we were doing."
Through this site, the Beatles seek to offer a state-of-the-art window into their music for their faithful fans and, hopefully, a new generation.
(kindly submitted by PLUGGED correspondent Joan M. Hopkins)
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