MACCA-L(tm): Home of the Paul & Linda McCartney Internet Smartlists
Paul: www.macca-l.net Linda: www.macca-l.net/~cathy/lindamac.htm
PRESS CONTACT: Alexandra Burack, PR & Media Rep, email@example.com
DECEMBER 22, 1998
LINDA MCCARTNEY MEMORIAL AUCTION RAISES OVER $2,500 FOR CHARITY
Macca-L and LindaMac-L, the Internet's leading subscription e-mail lists dedicated to Paul and Linda McCartney, along with members of HOT-L, raised over $2,500 in a two-day Trick or Treat charity auction dedicated to the memory of Linda McCartney. All proceeds from the November 1-2, 1998 auction, whose items were collected from list members private collections, were donated to People for the Ethical Treatment of Animals (PETA), the animal-rights organization Linda McCartney supported avidly.
Macca-L held its first auction on June 18, 1997 to celebrate Paul McCartney's 55th birthday, raising $780 which was donated to the UKs Bristol Cancer Help Centre in his honour. Macca-Ls inaugural annual charity auction was held in January, 1998, raising $315 for PETA. On April 27-29, 1998, a memorial charity auction was held by Macca-L, LindaMac-L, and members of Compuserves Beatles Forum. This auction, which helped to channel members shock and grief over the sudden death of Linda McCartney, raised $2,445 which was shared by Bristol Cancer Help Centre and PETA. To date in 1998, list members raised over $5,000, all of which has been donated to charities known to be supported by Paul and Linda McCartney.
Macca-L was established in 1996 by Melody Clark, and was moderated by her until January, 1998. The lists are presently owned and moderated by Cathy Munro and Lynn Harvey. The list dedicated to Paul, whose catch-phrase is 'Paul Without Guilt' (tm), was created in response to increasing negativity toward Paul and his music found elsewhere on the usenet forums. The purpose of Macca-L is to provide a moderated forum for the discussion and celebration of the music and life of Paul McCartney in a supportive and positive environment. A list created by fans for fans, Macca-L membership has grown steadily over the past three years, and presently serves an average of 500 subscribers. A companion list, LindaMac-L, was established in 1997 and is dedicated to the life and work of Linda McCartney. Membership in LindaMac-L now numbers between 150-200 averagely. Popular topics include Lindas Go Veggie campaigns, her photography, stained glass and film work, animal rights issues, her performance career in Wings, and her recently released posthumous CD Wide Prairie.
In the days following Lindas death on April 17, 1998, both Macca-L and LindaMac-L became central Internet sites for the world-wide outpouring of tributes and condolences for Paul and his family. CNN posted links to both lists on their website, and the Lindamac-L/Macca-L Tribute Book received e-mail sympathy messages from around the world. The 178-page Tribute Book, containing over 325 messages, was delivered to Paul's representatives in London as a gift from the two lists. In addition, since April of 1998, the Lindamac-L page has been ranked #1 in the Vegetarian Ring, a network of World Wide Web vegetarian sites, logging close to 2,000 hits in the past twelve weeks.
Recognized as the leading fan-created Paul McCartney sites on the Internet, Macca-L was awarded PC World Magazine/Tipworld's E-Mail List of the Day Award on April 15, 1998. The Macca-L homepage is a participating member of the Internet's Macca Web Ring and The Paul McCartney Ring, and is also linked on the Compuserve Beatles Forum. In addition to charity auctions, Macca-L sponsors other official annual activities, including a Birthday Message Page for Paul McCartney, and a Holiday Greeting Page for Paul and his family. The Macca-L homepage contains links to respected Beatles/Paul sites on the Internet, the itinerary of performances of Paul's classical work, Standing Stone, numerous links to Pauls current public events including his groundbreaking Wide Prairie webcast, a recommended reading list for resources on The Beatles and their solo careers, as well as a link providing translations of e-mails from English into eight different languages. Macca-L also operates the OPC Store, which offers numerous books, videos and other products associated with Paul and The Beatles, established in agreement with amazon.com. The LindaMac-L homepage includes a Go Veggie for Linda link, information on Lindas photography and art exhibits, and the Go Veggie Bookstore, where Lindas cookbooks and photography books can be purchased in association with Barnes & Noble.com.
Media Representatives from Macca-L and Lindamac-L have covered major events associated with Paul and Linda, including the Paul's VH1 Town Hall Meeting to promote Flaming Pie, the world and North American premieres of Standing Stone, Paul's historic autograph session at London's HMV record store, and UK and US exhibits of Linda's photographic works.
For information regarding subscriptions to Macca-L and/or Lindamac-L, please e-mail Cathy Munro at firstname.lastname@example.org, or Lynn Harvey at email@example.com. Please direct all media inquiries to Alexandra Burack at firstname.lastname@example.org.
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