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1996-Oct-28: Faux-Pas Fur

The following article appeared in Newsweek magazine's European edition.
Oct. 28, 1996 pg. 43

Faux-Pas Fur.
The Chich-looking ad in the Oct. 14 issue of The New Yorker invited readers to call "Paul's Furs" for a free video, showing a "lively collection of fox, mink and raccoon." If the fur-friendly did call, they heard Paul McCartney's voice (unidentified) requesting their mailing info. But those who ordered got a shock: the video was actually a plea from PETA (People for the Ethical Treatment of Animals). Instead of warm coats, it showed the cold-blooded slaughter of fur-bearing animals. Told of the deception last week, The New Yorker responded that the ad's intent "to mislead the reader ... is a problem for us." But, some would say, nothing like the problem for the minks, raccoons and foxes.

Full transcription of advertisement in The New Yorker. Oct. 14, 1996:
Free Fur Video! Before you buy, let us show you our lively collection of fox, mink and raccoon. You'll be astounded and could save thousands. Paul's Furs 212-734-7433


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